BIG Terms & Privacy

BIG strives to conduct its business under the highest ethical standards. Our Guiding Principles of Honesty, Teamwork, Customer Focus, Growth & Value Creation have long been part of the decisions we make every day. Most importantly, we insist that integrity is never compromised. We believe that by putting ethics first, we will continue to be a company that people will want to work for, do business with and invest in around the world.

Privacy Practices

Terms of use for this website

Terms & conditions of sale for this website

Terms & conditions of sale

Terms & conditions of purchase

Ethics Policy

BIG Privacy Practices

The following statement discloses BIG’s privacy practices for the BIG website. We may update our policy from time-to-time so please check back here periodically.

What information we gather and track:

We request information when you register an enquiry, request a service, answer a survey, enter a contest, correspond with us or engage in certain other activities on our website. For example:

1. If you submit an enquiry online with us we will ask for information necessary to complete the enquiry, such as your name, job title and address.

2. You make the decision whether to proceed with any activity that requests personal information. If you do not wish to provide the requested information however, you may not be able to complete the transaction.

How we use the information we gather and track:

We use personally identifiable information in the following ways:

1. To provide you with information about product upgrades, new products, services, newsletters, informative emails, and research on future product ideas or improvements

2. To assist us in creating content that is relevant to you

3. To provide you with special offers that may be of interest to you

4. To assist us in creating better products and services to meet your needs

With whom we may share your information:

Since BIG is a global company, we provide company information to our worldwide offices. The information that you have provided to us may be transferred to other Brady Corporation offices around the world if necessary to complete your transactions with us (for example for billing or accounting purposes).

In addition, BIG may retain the services of outside contractors to provide services for us. They may be used to ship products or handle order processing. We require that these contractors keep the personal information of customers secure and confidential. We also require that these contractors use personal information only on behalf of BIG.

Security of personal information:

At BIG we take security measures, consistent with international information practices, to protect your personal information. These measures include technical and procedural steps to protect your data from misuse, unauthorized access or disclosure, loss, alteration or destruction. However, the internet is not a totally secure medium and you acknowledge and agree that we shall not be responsible for any unauthorised use, distribution, damage or destruction of personal data, except to the extent we are required to accept such responsibility by the Data Protection Act 1998.

Choice / Opt-out:

BIG provides a number of ways for you to ‘opt-out’ of receiving additional information from us. We may offer these choices at the time you give us your information or during subsequent communications.

If you do not wish to continue receiving our e-mail newsletters or bulletins you can opt-out of receiving these communications by following the unsubscribe route provided in the communication concerned.


BIG may use cookies from time-to-time. A cookie is a unique text file that a website can send to your browser software. Cookies enable a website to tailor information presented to you based on your browsing preferences. BIG may use cookies to remember you when you register for products or services. If you do not want BIG to deploy cookies in your browser, you can set your browser to reject cookies, or to notify you when a website tries to put a cookie in your browser software. Rejecting cookies may affect your ability to use some of the products and/or services at our website.

BIG may also use cookies to track your visit to our website. While our web statistics may automatically log your IP address, this information does not identify you and you remain anonymous.

Website traffic:

We may track domain names, IP addresses and browser types from people who visit our website. We use this information to track aggregate traffic patterns throughout BIG’s website. Such information is not correlated with any personal information.

Links to other Business sites:

At the B.I.G website there may be links to companies with whom we have a relationship. BIG is not responsible for the privacy practices of our business partners or other companies. We encourage you to read their privacy statements as they may differ from ours.

Policy Changes:

In the event that there is a major change to BIG’s privacy practices, a prominent notice will be posted on our website. If the change involves the use of your personally identifiable information, the notice will contain instructions on how you can opt-out of such use.

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Terms of Use for this website

This website is operated by BIG. Your use of this website is subject to the following Terms of Use, which you are deemed to accept by using this website:

1. Rights in material

The copyright and all other rights (including, without limitation, all intellectual property rights) in the material contained on this website are owned by B.I.G or are included with the permission of the owner of such rights. As a visitor to this website, you may not copy, adapt or distribute any of the content of this website without our permission, except as permitted under applicable law.

2. Trade marks

The following are trade marks of BIG in the UK and/or other countries and such trade marks may be registered in certain jurisdictions: the name "Selfit" and the "Selfit System" logo.

Other logos, designs, products, services or company names may be the trade marks or registered trade marks of BIG or a third party.

3. Availability

Due to the inherent nature of the Internet, errors, interruptions and delays may occur in the service at any time. Accordingly, this website is provided without any warranties of any kind and we do not accept any liability arising from any interruption in availability.

4. Jurisdiction

The services and products offered by BIG on this website may not be available in all jurisdictions.

5. Promotions

From time to time, We may include promotions or other offers on this website. Each such offer shall be subject to its own express terms and may not be available in all jurisdictions.

6. Information

BIG DISCLAIMER OF LIABILITY - Although every effort is made to ensure the accuracy and completeness of the information provided, BIG assumes no responsibility for any information contained on, or obtained from, this site and disclaims all liability in respect of such information.

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Tel: +44 (0)20 8614 8980,


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